About
Allen Ehrlich, MBA, CPA has over 30 years commercial experience in medical and diagnostic device product management and development, marketing, sales, operations, distribution and finance as an individual Contributor, Director, Vice President and CEO.
He is Principal and CEO of Ehrlich Consulting Group, Inc. (ECG), where he provides industry expertise on issues such as go-to-market strategy, distribution/market entry, product launch, sales, sales practices and operations, distribution channels, marketing strategy and tactics, pricing, messaging, market positioning, advertising and promotion, reimbursement and coding (HCPCS and CPT Codes), branding, trademarks and patents.
He has provided testimony as an expert witness for commercial trademark, branding and contract disputes, deceptive trade and selling practices, false advertising and marketing promotion, global market pricing and industry pricing trends, methods of medical device advertising, marketing and promotion, FDA product labeling and packaging requirements, FDA regulatory and medical device testing requirements. Served on cases for Plaintiff and Defense in Trial and Arbitration.
He has expertise with a broad range of medical devices, diagnostic, digital health and software products for Class I and II FDA cleared devices including capital equipment and disposables.