About
Thomas J. Maronick, DBA, JD, is a federal and state court-qualified expert in consumer behavior, marketing, advertising, and Lanham Act matters. Also an expert in survey research, including on-line survey methods. Conducted over 700 consumer surveys related to advertising, marketing practices, trademark and trade dress issues for plaintiff and defendant clients on subjects as diverse as advertising claims, packaging, telecommunications, insurance/annuities, software marketing,internet domain names, trademark and trade dress. Former in-house marketing expert for the Bureau of Consumer Protection, Federal Trade Commission.
Dr. Maronick has a DBA in Marketing from the University of Kentucky and a JD from the University of Baltimore School of Law. He is an inactive member of the Maryland Bar. He is an Emeritus Professor of Marketing at Towson University in Baltimore where he has taught and published in the areas of marketing research, marketing strategy, and public policy for over thirty years. He has also served on a peer-reviewer for the Journal of Consumer Affairs, the Journal of Advertising Research, Journal of Marketing and Public Policy, International Marketing Review and others, as well as for professional associations of which he is a member. His publications include articles on research in litigation, environmental claims in advertising, consumer perceptions of country of origin claims, and the use of on-line surveys in advertising and trademark litigation.
For more information see www.adexpert.net.