Larry Chiagouris

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has served as an expert witness or consultant on a wide range of marketing and advertising issues at the federal and state court level or through consultation to Fortune 500 companies. Marketing and media expert with particular expertise related to intellectual property, media, branding and market/survey research issues.

Opinions regarding marketing and consumer behavior have appeared in the New York Times, Wall Street Journal, Business Week, CNN, the NBC Today Show, Fox News and many other national media outlets

Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest strategists and researchers. Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Experience in connection with several federal, state and county courts, multiple arbitration venues, the Trademark Trial and Appeal Board (TTAB) and the Consumer Financial Protection Bureau (CFPB) in the United States. Experience includes Canadian litigation in Ontario Superior Court of Justice. Have provided testimony in the form of trials, hearings and depositions on more than 70 occasions. Testimony has been provided to support litigation related to matters pertaining to class actions, social media applications, corrective advertising, consumer fraud, false adverting, materiality and intellectual property matters, defamation, misappropriation of likeness, trade secrets and business disputes, including cases related to legal issues associated with Lanham Act, Truth in Lending, Equal Credit Opportunity Act and Fair Housing Act, the Food and Drug Act, the Telephone Consumer Protection Act and the New Jersey Franchise Practices Act.


His services to law firms has resulted in his providing depositions and written declarations, affidavits, testimony and opinions on cases involving major companies, including Sprint, Coors Brewing, Avis and other important litigation.

Summary of litigation experience:


• Experience evenly divided between plaintiff and defendant engagements over 100 cases
• Several cases include elements of intellectual property issues
• Majority of cases involve elements of consumer behavior or survey research
• Majority of cases involve elements of advertising related strategies and tactics
• Majority of cases involve elements of Internet related tactics
• Majority of cases involve written opinions and depositions
• Written and oral testimony in several Federal District Court jurisdictions
• Engaged by both large multinational law firms and small boutique firms
• Class action cases evenly divided between plaintiffs and defendants


Recent engagements have been conducted in collaboration with the following law firms:

Akerman
Akin Gump Strauss Hauer & Feld
Anthony Ostlund Baer & Louwagie, P.A.
Baker & McKenzie
Barr, Murman, Tonelli
Bennett, Bricklin & Saltzburg
Bilzin Sumberg Baena Price & Axelrod LLP
Buchanan Ingersoll & Rooney PC
Carroll, Burdick & McDonough LLP
Davis Wright Tremaine LLP
Day Pitney
DLA Piper
Dorsey Whitney
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Frankel & Abrams
Gibbons
Gordon Rees
Harrington, Ocko & Monk, LLP
Jackson Walker
Jenner Block
Kellogg, Huber, Hansen, Todd, Evans & Figel
Jones Day
Kitch Drutchas Wagner Valitutti & Sherbrook
Lackenbach Siegel LLP
Loeb & Loeb
McDonnell Boehnen Hulbert & Berghoff LLP
Nixon Peabody
Proskauer Rose
Ropers, Majeski, Kohn & Bentley
Russ August & Kabat
Samuel Hirsch & Associates
Seyfarth Shaw
Sheppard, Mullin, Richter & Hampton
Sidley Austin
Skousen Law
Stevens & Lee
Thomas, Thomas & Hafer
Vinson & Elkins, LLP
Vorys, Sater, Seymour and Pease
Wachtell, Lipton, Rosen & Katz
Winston & Strawn, LLP

He is a former Member of the Board of Directors of the American Marketing Association and past Chairman of the Advertising Research Foundation. He has been responsible for work on behalf of leading companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa. Areas in which he has substantial expertise include:

Survey research
Copyright issues and claims
Fraud and misrepresentation
False and misleading advertising
Confusing communications
Market size estimation
Media claims
Anti-competitive behavior
Lanham act support
Trademark and trade dress infringement
Antitrust and market power issues
Class actions
Patent Litigation
Determination of liability and damages
Trade Secrets

He provides expert opinion on obtaining or evaluating market and marketing or survey research data as well as consumer behavior and consumer preference. He provides opinion on how people might behave or what they might do in a real or hypothetical situation. He currently teaches advanced advertising and marketing courses as a Professor of Marketing at Pace University in New York City. He has held senior executive marketing positions with Fortune 500 companies and at major advertising and PR agencies.

He received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations including the American Marketing Association, the Advertising Research Foundation, the Direct Marketing Association, the Public Relations Society and the Media Council.