JZ
Areas of Expertise
Advertising
Economics
Intellectual Property
Internet
Lost Profits
Marketing
Public Opinion & Survey Research
Retail Store Design & Operations
Statistics
Trademarks
Publications
Designing Reliable Lanham Act Surveys: Eveready & Squirt — A Short Primer for Attorneys
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Conjoint & Choice Modeling for Damages and Apportionment — A Practical Guide for Attorneys
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On direct marketing effectiveness - 2025 MIT SMR
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On dynamic pricing in B2B - 2014 Marketing Science
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On consumer dynamics - 2020 Journal of Academy of Marketing Science
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On consumer reference points - 2025 Quantitative Marketing and Economics
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On retail stores - 2022 Journal of Marketing
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