About
Jonathan Z. Zhang Ph.D., is a tenured marketing professor (Dr. Ajay Menon Professor, Colorado State University) and an Associate Editor at the Journal of Marketing and Journal of Academy of Marketing Science.
He conducts and critique Lanham Act consumer surveys—likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and perform conjoint/choice modeling for valuation and damages apportionment. He also provides survey rebuttals and Daubert/FRE 702 critiques. Publications include Journal of Marketing, Marketing Science, Management Science, Journal of the Academy of Marketing Science, and practitioner outlets (e.g., Harvard Business Review, MIT Sloan Management Review). Known for clear, jury-friendly explanations.
Nationwide availability; English/Mandarin. Typical timelines: protocol 7–10 days, fielding 5–7 days, report 10–14 days post-field (scope-dependent).