Verified Expert
About
Dr. Ward is a consumer behavior expert specializing in branding, advertising, and consumer perception in intellectual property and false advertising cases. A former marketing professor with over 20 years of experience and a record of peer-reviewed publications in leading marketing journals, she provides litigation-ready insights grounded in behavioral science. Her work includes survey design, expert reports, and testimony in cases involving trademark infringement, trade dress, and consumer confusion. Dr. Ward has been retained by both plaintiffs and defendants, has been deposed on several occasions, and has testified at trial.
Areas of Expertise
Advertising
Apparel & Textile Industry
Intellectual Property
Licensing
Marketing
Public Opinion & Survey Research
Retail Store Design & Operations
Statistics
Trademarks
Undue Influence